Trade Show Magic – Get the Best Bang out of YOUR Trade Shows

Do you spend thousands of dollars attending trade shows, only to get poor results.  You start out with the best of intentions, great enthusiasm and even create a great exhibit to attract visitors.  Yet, when the results are tabulated, the financial rewards are difficult to calculate.  

Some companies justify the disappointing results by saying, their ultimate goal is to broaden exposure to new customers – and you can’t expect a trade show to deliver too much…..does this sound like you?  Perhaps you did have lofty expectations….what's wrong?  What is wrong, isn’t the goal or expectation – it usually is the plan that is put in place to reach the goal, that needs to be revamped.  In this blog, you will find several things: tips to make your next trade show better, links to articles that can add more insight into what to do to improve the profitability of your next trade show, and connections to software that could help you with your marketing strategy for your next trade show.  The marketing material is a huge expense and can be ‘cut down to size’ if you know how to do it.

Four Simple tips:

1. Have people go to trade shows that ‘want to be there’.
2. If you are assigned to work the booth for a period of time – be friendly, be polite – show that you are interested in what you do, and the customers you help
3. If you have a front table, stand on the ‘outside’ of the table greeting passerbys.  Don’t let the table serve as a barrier to conversation. 
4. A better way to set up your booth is to put the “information table” at the rear of the booth.  Encourage people to walk in, and visit with you and your company to talk about your product or service.

More tips can be found at: http://dld.bz/aufng.

Following are several suggestions that will help you improve the time spent at a trade show, so you are more successful:

1. Prior to the show get the list of other attendees (either other booths or  registered guests)
2. Prior to the show schedule breakfast, lunch and dinner meetings with those people who you feel you should meet, that could either need your service directly or introduce you to someone who could
3. Reach out to existing customers who will be at the trade show and ask each of them to introduce you to someone they may know who will be there, that you don’t know.
4. Create special marketing material that talks about the problems you solve, so that when they read it at a later time, they will have a better idea of what your company is all about.

More suggestions can be found at: http://dld.bz/auQgF.

Give yourself an edge when it comes to creating your marketing material and setting up your trade show collateral material.  You don’t have to spend a million to have your booth look like a million, find out more at: http://dld.bz/aXhpw.